Chris Pickles, Author at CrimsonXT

Approaching challenges of modern data centers – who’s doing it well?

22nd October 2024 by Chris Pickles

Posted in Technology

As the data center demand grows, so do all of the challenges that companies face in maintaining, scaling, and securing these facilities. As a recruiter in the data center market, understanding these challenges is crucial—not just for sourcing great talent, but for providing value to our clients. Here’s a look at some of the biggest hurdles data centers face today.

The hidden cost of big tech: Data center emissions

27th September 2024 by Chris Pickles

Posted in Technology

Emissions from the in-house data centers of Google, Microsoft, Meta, and Apple may be 662% higher than what’s reported, largely due to the strategic use of Renewable Energy Certificates. These allow companies to claim carbon reductions without using actual green energy at their sites. With AI’s energy demand skyrocketing, this hidden pollution poses a major climate challenge.

Data center download | Weekly roundup

26th September 2024 by Chris Pickles

Posted in Technology

The news this week highlights major global expansions, innovative approaches to sustainability, and the demand for AI-optimized infrastructure. Construction companies, colocation operators, and cloud giants are making moves to address demands. In this blog, Chris walks you through a roundup of the most important developments this week.

The AI boom and demand for data centers

10th September 2024 by Chris Pickles

Posted in Technology

As AI reshapes industries across the globe, its increasing hunger for data processing power is driving an expansion of data centers. The central question is: How can data centers keep up with AI’s rapid growth while minimizing their environmental impact? Chris Pickles walks us through solutions for sustainable growth.

Sustainability and energy efficiency in data centers

27th August 2024 by Chris Pickles

Posted in Technology

The data center industry is at a pivotal juncture, driven by a convergence of technological innovation, regulatory changes, and shifting consumer expectations. As we look into 2024 and beyond, one of the most profound transformations is the increasing focus on sustainability and energy efficiency.

Meet Chris Pickles, Group Managing Director

10th October 2022 by Chris Pickles

Posted in Automation, Meet the Team

Get to know the people behind the profiles in our ‘Meet the team’ series. Chris Pickles founded CrimsonXT in 2018 and has taken the business from strength to strength since then.

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